The town of Belogradchik is situated between two ridges of the Western Balkan Range, just east of the Serbian border, 182 km northwest of Sofia, and 52 km southwest of Vidin. Belogradchik gives its name to Bulgaria's most spectacular rock formations, the Belogradchik rocks, which cover an area of 90 square km to the west. The towering rocks form a natural fortress whose defensive potential has been exploited by the Romans, the Bulgars, and Turks since ancient times. The small family Paradise hotel is located in the center of Belogradchik, minutes away from the spectacular rock formations Belogradchishkite skali - the towering rocks forming a natural fortress whose defensive potential has been exploited since ancient times.